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Monaco Receives an Award in China for Business Tourism

Alain Hong, Director of the DTC's Representative Office in China, during the « China Travel & Meetings Industry Awards » © DTC

Last week, in Beijing, the prestigious "China Travel & Meetings Industry Awards" gala was held, during which prizes were awarded to the participants.  

At this event, the organisers awarded the "Emerging M.I.C.E.* Destination of the Year" award to Monaco Tourist and Convention Authority (DTC).  The award was received by Alain Hong, Director of the DTC's Representative Office in China.

Since 2011, the "China Travel & Meetings Industry Awards" have been awarded to the best tourism players in the M.I.C.E. sector (an acronym for the organisation of conferences, exhibitions, trade fairs and incentive travel).

This award is formal recognition of the promotional work carried out by the DTC's representatives in Southeast Asia.

Under the leadership of Benoît Badufle, the representative team, comprised of Alain Hong for China and Zhi Heng Yew for Southeast Asia, has undertaken outstanding work in the business tourism segment in Asia.

 As a reminder, one of the priority missions of the DTC's eleven representative offices abroad is the task of promoting business tourism.

This sector appears to be one of the key aspects in developing Monegasque tourism, but is also primordial in balancing tourist numbers according to the seasons.


* M.I.C.E.:  Meetings, Incentives, Conferences, Exhibitions (i.e. the four sectors of Business Tourism).

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Ministère d’État
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MC 98000 Monaco

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